Doces do Zodíaco

Santa Rosália Bakery

2022

Pin de localização

sorocaba

What we did
in this project

campaign

graphic material

performance

Santa Rosália is a bakery chain founded in 1974. A well-established brand in the Sorocaba region, Santa Rosália entrusts its 360º communication management to Paper.

Challenge

Santa Rosália aimed to significantly increase its connection with a younger audience, recognizing a great potential within this demographic and seeking to reach them both in-store and through digital channels.

Solution

We developed the "Doces do Zodíaco" ("Zodiac Sweets") campaign, associating a unique bakery recipe from Santa Rosália with the characteristics of each zodiac sign.
‍
Over the course of 12 months, we highlighted the treat associated with the current zodiac sign through an integrated campaign across points of sale, social media, and delivery apps.

insights

Astrology content is highly popular among Generation Z and Millennials, serving as a major hub for content creation and trends for this audience.

Why shouldn’t Santa Rosália be part of this conversation?
KV de Camapanha | Doces do Zodíaco
Vitrine personalizada para a campanha Doces do Zodíaco
Story para campanha Doces do ZodíacoPost para campanha Doces do Zodíaco
Post para campanha Doces do ZodíacoStory para campanha Doces do Zodíaco

Result

The Zodiac Sweets campaign led to an average increase of 46% in sales of the selected products compared to the period before the campaign launch.

team

artur magalhães | Designer
bruna duarte | Account Management
camila trematore | Content
isa romanatto | Art Direction
paulo pivetta | Brand Strategy

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