Portfolio Kotiê En

Kotiê is a company founded by production engineer Sophia Tieko, which brings quality vegetables to the best markets and produce shops in Sorocaba and São Paulo/SP, while planting a fundamental seed of female entrepreneurship in agribusiness.

desafio

Long before thinking about the name and visual identity of the new brand, we created the company's tagline that would guide our entire creative process: germinating changes.
‍
Coming from a family with a long tradition in agriculture, Sophia was starting a new cycle, founding a company that valued the quality of life of employees and everyone involved in the production cycle. Our challenge was to convey the youth, strength, and femininity of the brand in a market still largely dominated by men.
‍
Furthermore, it was important to respect the wisdom of her ancestors when it came to getting hands-on—or rather, hands in the soil! The client's own name was our starting point: of Japanese origin, Tieko combines the words "intelligence" and "child."

MANIFESTO
‍
Nature is made of cycles.

Birth, growth, reproduction, aging, death, and... in the midst of it all, always being reborn in a new form!

Just as it happens in nature, wisdom is transmitted from generation to generation in humanity. Knowledge is passed from parents to children, who combine their ancestors' experience with their own way of seeing the world.

After all, respecting tradition is knowing when to start a new cycle. And the time has come to write a new story!

Kotiê is about that: the past becoming present in a unique perspective, with a keen eye in a new direction and an immense baggage ready to germinate changes.