Challenge
GFT is a multinational technology company that relies on Paper for supporting its communication across various countries, promoting digital transformation for major clients with the strength of over 9,000 employees.
After a highly successful experience helping clients implement and adapt systems for PIX (Brazil’s instant payment system) technology, GFT needed to showcase its expertise to the North American market, which was about to launch “FedNow,” an similar system.
Solution
To achieve this, we created a series of presentation and support materials for the sales team, as well as social media posts for GFT North America. One of our main objectives in this campaign was to simplify complex graphics and infographics about system implementation, creating a smooth and intuitive experience. The target audience was decision-makers at major financial institutions and banks in the United States.
